Why We Disabled the “Send” Feature on Status Shuffle

Imagine trying to play by the rules when you don’t know what the rules are.  That’s the predicament we find ourselves in.

Facebook recently started banning applications – permanently – based on a set of unpublished benchmarks.  Some great applications were banned, and we want to make sure Status Shuffle doesn’t suffer the same fate.

Facebook indicated that applications are being banned based on negative feedback to the application’s feed posts and notifications.  The obvious activity performed by shufflers is posting of statuses: a half a million statuses are posted every day from Status Shuffle.  Most of those are “liked” by the posters’ friends, so no problem there.

The other outward activity allowed by Status Shuffle is sending of statuses to friends.  Over 20,000 people send statuses every day, with nearly 50% of the recipients opening those messages.  We have no way to know if Facebook thinks that 50% is too little and we have no way to know if they will ban Status Shuffle because of that.  So, as a precaution, we’ve disabled this feature until Facebook tells us exactly why they’re banning applications.

We truly apologize for the inconvenience this is causing you, and regret that this is beyond our control.


Before I sign off, I’d like to answer a few common questions regarding this issue:

Q. When do you expect the send functionality to be re-enabled?

A. Facebook have indicated that they’ll provide more insight into their policies in a few weeks, so it will be disabled for at least that long.  Once we have more information from Facebook we’ll update this post.

Q. I’m upset!  What can I do to help?

A. If you personally know anyone at Facebook, email them and let them know that a feature you like was disabled due to their vague policies.  Feel free to point them to this blog post.

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