Whats in a Name?

You know the competitive jewel matching game that Social Graph Studios has been building for the last year? If you think that its Jewels x2, then you would be wrong. We are changing the name. Why? Good question. Jewels x2 was originally chosen to communicate the following messages: It’s a jewel matching game Players play against each other The problem is that, with the exception of one person, Jewels x2 was not loved. Most people did not understand that ‘x2’ meant head-to-head multiplayer. Though, once it was explained to them or they saw the game, understanding game easily and quickly. Additionally, I think, it didn’t really sound fun. And who wants to play a game that doesn’t sound fun? Well, if you look at the stats, it turns out that we were getting a reasonable click through rate on our ads in the beta trial, so I guess lots of people. The visual elements of the ad may have been a larger factor than the name of the game, but we weren’t sure. So we decided to run some tests. We decided to test out a few different names and see how people responded. After a brainstorming session we came up with these names (shown in no particular order): Jewels x2 (original huh?) Jewel Rivals Jewel Duel Gem Clash Jewel Feud We tested the names by inviting people to join our beta test program. The only difference between the invites was the name of the game. To be counted as a vote for the name, people had to provide their email address. The winner won in all categories: Click Through Rate Total Clicks Cost Conversion Rate Total Conversions All told, the winner scored 26% higher than the runner up. So who is the winner? First, I was most surprised at the runner up.  Jewels x2. It actually scored 13% higher than third place. So Jewels x2 was not so bad a name after all. And second, Jewel Duel was last. By a lot. Not sure why. Maybe people don’t like internal rhyming. Finally, the winner is (drum roll please) – Gem Clash. We hope you like it. Actually, we are counting on you liking it. 😉 We are working on logos, trademarks, domain names, changing the name of the game in the code, and modifying all the key art, etc. We’ll post up the new logo as soon as it’s complete. I thought I would also mention the Video Game Name Generator. Lots of funny...

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Release 1.0 of Jewels x2

Social Graph Studios is pleased to announce the public launch of Jewels x2 today, December 31, 2012 with the deployment of release 1.0. Jewels x2 extends the jewel matching game genre by adding real-time multiplayer game action.  Players play head to head on the same board at the same time. Jewels x2 is highly social; players can challenge their friends or be matched with players they have not met. “Jewels x2 is designed to maximize fun and excitement. It’s frenetic and thrilling. We had a vision of building an amped up jewel matching game that leverages our understanding of social technology. We are very proud of our work,” said Oz Solomon,  CEO of Social Graph Studios. Jewels x2 can be played at: http://apps.facebook.com/jewelsxtwo Release 1.0, added the following things to Jewels x2 Timed Game – Games now last 90 seconds.  The player with the most points after 90 seconds wins the game. Friend Bar – Players will see their friends directly in the friend bar at the bottom of the screen.  This allows players to more easily challenge each other and compare their rankings against each other. Improved Look and Feel – Many of the dialogs and popups in the game have been restyled to look better and be easier to use. The most notable change is the Score screen that players see at the end of the game. Bug Fixes – Many bugs have been fixed and the overall stability of the platform has been greatly improved. “Social Graph Studios has great plans for Jewels x2. Look for us to start our marketing campaign early in 2013,” added Solomon. Happy New...

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Jewels x2 Goes Public Beta

We are thrilled to announce that the game we have been working on, Jewels x2, has gone into public beta. Its free to play and a lot of fun.  You can try it out at: http://apps.facebook.com/jewelsxtwo?from=sgsblog Jewels x2 introduces multiplayer into jewel matching games.  Players play at the same time and on the same board as their opponents. True head to head gameplay.  Its frantic, wild and a silly amount of fun. Here is a teaser video showing what game play looks like: We have big plans for this game.  Let us know what you think.  We would love to hear your...

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